McDonald’s have completed around 1.5 decades of its service in India and probably is on the Seventh sky celebrating the same. As India is one of the biggest food markets, and the craze towards the fast-food grows up in the young generation especially, having a respected place in the eatery list of the consumers there, is a thing every company is delighted with, and so does McDoanld’s. It is also interesting to note that, the company’s first non-beef serving restaurant was opened in India, fulfilling the saying “In India you need to serve in Indian ways”.
Here are some of the benchmarks the company have achieved in India, since its first restaurant is started on 13th Oct 1996, at New Delhi.
- Most Respected Company, for four consecutive years, 2003-2007 in the Food Services sector (by BusinessWorld).
- Most Wanted Brand of the Year, Award 2003 & 2004 (by Franchising Holdings India Ltd.)
- Retailer of the Year, Award for catering services, 2004-2006 (at the Images Retail Awards).
- The Most Preferred Fast Food Outlet, 2006 & 2007 (by Awaaz Consumer Award, hosted by CNBC).
- Star Retailer – The Consumer Way, Food Services Retailer of the Year, 2006 & 2007 (by Franchise India).
- Amity Corporate Excellence Award, year 2007 & 2008
| 1996 | The first McDonald’s restaurant opened on Oct. 13, at Basant Lok, Vasant Vihar, New Delhi. It was also the first McDonald’s restaurant in the world not serving beef on its menu |
| 1997 | The first Drive – Thru restaurant at Noida (UP) The first disabled friendly store at Noida (UP) |
| 1999 | The first Mall location restaurant at Ansal Plaza (New Delhi) |
| 2000 | The first highway restaurant at Mathura (UP) |
| 2001 | The first thematic restaurant at Connaught Place (New Delhi) |
| 2002 | The first restaurant in a food court at 3C’s, Lajpat Nagar (New Delhi) The first restaurant at the Delhi Metro Station at Inter State Bus Terminus The first annual fundraiser in association with ORBIS and Dr. Shroff’s Charity Eye Hospital.(Delhi) |
| 2003 | The first Dessert Kiosk – Faridabad (Haryana) |
| 2004 | McDonald’s Delivery Service (McDeliveryTM ) introduced in New Delhi |
| 2006 | McDelivery on Bicycles flagged off at Chandni Chowk (Delhi)- another first initiative by McDonald’s India 100th McDonald’s Restaurant in India 10 Year Anniversary |
| 2007 | The first Restaurant opened in the Eastern Region at Park Street, Kolkata (West Bengal) The first Restaurant opened at Airport.(Domestic Airport, New Delhi) |
Information source: http://mcdonaldsindia.net