Burgers related news from around the world

India is a great market for food and fast-food is no exception to that. McDonald’s and KFC are already entered the market and learn that you need to go Indian way if you want to sell in India. Companies must understand the cultural sensitivities of a market and identity needs of a consumer in emerging economies like India; to get succeed there. In India, family values are very strong – with closer leaning towards the family. It is an ethos. Showing happy families have always worked. Which makes the companies to change their marketing campaigns over India. In the city of Jalandhar (Punjab – India) the battle between the top firms (McDonald’s and KFC) is getting hotter. In the past few months, the fast-food restaurant chains have taken jabs at each other, offering similar dishes, matching prices and opening restaurants in close proximity. KFC, which primarily serves chicken, has taken aim at its burger rival with some of its own burgers called Zingers.