Red Robin Gourmet Burgers has its own way of marketing. It is interesting as well. For example December 4 2012 is celebrated by them as Jim Day. Last year they served 25,000 free Sweet Jim Beam Bacon Swiss Burgers to the lucky visitors.
What you need to do to be lucky?!
Well, there is nothing special you have to do (or you can do for the matter of fact). Your name matters. If your name is Jim, Jimmy, James, Jamie or any other related moniker; then you are lucky enough automatically.
However this year, one more window is open if your name is not meeting the above mentioned criteria. If you live James Street, then also you are eligible.
Did you get a chance to have a free burger from them? How did it went? Share your real feedback, we love to hear it.