When you first look at this message, http://twitter.com/#!/McDonalds/status/80002626548269056 , you may wonder that “what’s going on?” or “what it refers to?” Of course we felt the same and decided to research more about the stuff for the interest of http://blog.burger-joints.com readers, and here is what we found…
Over the weekend, this fake sign made its way around the Twitterverse. Well, look at this image http://www.newser.com/getimage.aspx?mediaid=820029
which was first referred in this article http://www.newser.com/story/120854/mcdonalds-in-trouble-after-racist-sign-hoax.html. It claims that McDonald’s is charging African-American customers an extra $1.50 as an “insurance measure due in part to a recent string of robberies”. The picture came to know earlier in the last June and came to the front again recently. The entire story is available at http://www.bvblackspin.com/2011/06/13/mcdonalds-feeling-the-heat-after-racist-sign-hoax/?icid=maing-grid7|main5|dl9|sec1_lnk2|70448
Earlier http://gawker.com/5803864/mcdonalds-chief-defends-creepy-mascot also grab attention of people. Seems McDonald needs to make the PR guys working more on keeping their goodwill and market value intact, rather than expanding the business. Coz these kinda incidents not only play with the prestige of the company but affects the stock as well. Let’s keep an eye on the happenings. Also when you order, make sure what you pay with detailed description of charges, when order any Burger, not only McDonald’s!